The Inside.Moving logo has been officially registered as a trademark with the Vietnam Intellectual Property Office.
All usage rights belong to my lovely friends – Myla & Minh Dat. Thank you for letting me be a part of such a beautiful and inspiring project.
Inside.Moving is a yoga fashion brand inspired by the message: "Inner Journey, Inner Beauty" – a personal path of self-awareness and appreciation of inner beauty. The logo design is based on the Padmasana yoga pose, merged with symbols of a heart, infinity, and cyclical movement — reflecting love, balance, motion, and continuous growth.
I was in charge of developing the brand logo and designing the entire visual identity system, including product packaging structures and print materials such as thank-you cards, labels, shopping bags, and shipping boxes... — all to ensure a harmonious, elegant, and consistent brand experience.
Though I'm not good at 3D, I gave it my best shot to visualize how the products might look in real life — hoping to help my client picture the final outcome as clearly as possible. Hope it worked! 😊
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