Inspired by the poetic verse "A boat gently cuts through the waves heading for the open sea...", the design reflects VINASEED’s resilience and aspiration to move forward in their mission to cultivate a better life. The key visual features a five-petal flower, symbolically derived from the rice grain in VINASEED’s logo. The Green gradient tones evokes nature, agriculture, and sustainability, while remaining consistent with the brand’s identity.
In this project, I took on the role of leading the visual concept and directly designed ≈70% of the annual report for Vinaseed. With only three weeks before their Shareholders’ Meeting and a design team of just three of us, it was an intense and challenging sprint.
I’m proud that we pulled it off together — a tough deadline, a tight crew, and a result we could all be proud of. “Great job, team!”
Since then, I've had the opportunity to continue collaborating with Vinaseed on more projects. ❤︎
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