Logo

I had the opportunity to take on the role of brand logo and website designer for The YOUWIN COFFEE.

Coffee has long been an inseparable part of Vietnamese culture, and this tradition is embraced in the brand's motto:
“YOU WILL BE THE WINNER WHEN YOU CHOOSE THE RIGHT COFFEE”

THE YOUWIN COFFEE was developed as a familiar coffee brand for office workers, students, and city dwellers—those seeking a space to relax, connect, and enjoy the taste of traditional yet refined coffee.
The color palette reflects the tones of coffee and cozy spaces, striking a balance between rustic charm and sophistication. The deep blue contrasts harmoniously with warm coffee-brown tones, emphasizing the unique character of the brand.

The brand symbol is a stylized image of a phin filter and a pair of victorious hands—simultaneously affirming the brand’s motto and creating a strong, memorable identity.